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外贸口语一点就通:价格谈判(MP3音频+中英对照)

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发表于 2015-7-1 18:07:16 | 显示全部楼层 |阅读模式
本帖最后由 freemind 于 2015-7-1 18:10 编辑

本专题系列通过专业、标准的外贸业务流程来学习必备的外贸英语口语,可瞬间拉近您与同事、领导、客户的距离。

外贸口语一点就通(MP3音频+中英字幕): 价格谈判

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能言善辩

△What do you think about the price?这个价格你觉得怎么样?

▽It seems acceptable. 这个价格我可以接受。

▽I can’t acceptable. 我无法接受。

▽It’s too high. 这个价格太贵了。

▽I’m afraid I can’t agree with you here. 恐怕我不能接受。
▲Your price is much too high, can you come down a little? 你们的价格太高了,能降点吗?

▼What do you mean? 你们觉得多少合适?

▼How about a discount of 5%? 5%的折扣怎么样?

▼That’s impossible. 不可能。
◇What kind of a reduction did you have in mind then? 那么你想要减少多少呢?

◆I think a discount of about 20% would be sufficient. 我认为20%的折扣就足够了。

◆We can give you no more than $ 200 per set. Can you sell it on that? 我们最多能支付每台200美元,这个价格你们能卖吗?
□Can we meet each other half way? 我们折中一下怎么样?

■How much would you like it to be? 你打算出多少钱?

■You should think about the quality. 你得考虑质量因素。

重点讲解:

1. seem 看起来,似乎。在这里相当于系动词is。
2. high adj. 表示高度,还有个词tall也有此含义,但是它们的用法不同,tall常常形容人的身高,high可以形容金钱的价格高。
3. come down 下来,在这里相当于lower。

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 楼主| 发表于 2015-7-1 18:09:40 | 显示全部楼层
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Payment term 付款条件

A: We are interested in your pure silk, but I’m wondering about the price. How much will youpossibly offer us?
B: It’s $ 120 per yard, including a 5% discount.
A: That’s much higher than I expected. Can you come down a bit?
B: But if you placed a larger order, we would increase the discount to 10%.
A: Supposing we agreed to your price, what payment terms could you offer us?
B: Maybe we would consider a longer credit period.
A: That would be nice. Let’s call it a deal.
A: 我方对贵方的真丝面料很感兴趣,但我在考虑价格问题。不知道贵方要出什么价格呢?
B: 真丝每码120美元,其中包括5%的折扣。
A: 价格比我想象中药高得多。能否降低一点呢?
B: 但如果你们订的再多一点的话,我方愿将折扣提到10%。
A: 那假如我们接受贵方的价格,你方能提供什么付款条件呢?
B: 也许我们会考虑延长信用期。
A: 那太好了。就这么定了。
重点讲解:
1. be interested in 对...... 感兴趣
例句:
I think you may be interested in our new product.

我想贵公司可能会对敝公司的新产品感兴趣。

2. credit period 信用期限,即贸易合同约定的支付期限
3. call it a deal 就这么定了
例句:
All right, 135 dollars. Let's call it a deal.

好吧,135美元,成交了。
相关延伸:
call it a day 今天到此为止, 暂停止
call it a deal 一言为定
call it a go 就这样决定, 一言为定

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 楼主| 发表于 2015-7-1 18:11:16 | 显示全部楼层
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Discount 折扣

A: We can offer you 5% discount.
B: Your price is rather out of line, much higher than we expected. We can’t buy with your offer.
A: Well, what do you suggest then? How about 8%?
B: When we say your prices are much too high, we don’t mean they are higher only by 2 or 3percent. If we are to place an order with you, I think a discount of about 15% would besufficient.
A: What? You want to drive me bankrupt! You can’t expect us to make such a largereduction.
B: There’s no point in making a counter offer because the gap is too great.
A: How about 10%? This price is already a little tight, our profit margin is not that large.
B: OK. I can settle for that.
重点讲解:
1. sufficient 足够的,充分的
2. bankrupt 破产者,破产
3. counter 相反,起抵消作用的事物
A: 我方可以给贵方5%的折扣。
B: 贵公司的价格与行情不符,比我方所预料的要高得多。我们不能接受这一价格。
A: 嗯,那你想减少多少?8%的折扣怎么样?
B: 我们说你们的价格太高,并不是说仅仅高出2%或3%。如果我们要向你们订货,我认为大约15%的折扣倒还差不多。
A: 什么?你想让我们公司破产吗?我们不可能打这么低的折扣。
B: 由于相差太悬殊,讨价还价也没有什么意义。
A: 10%怎么样?这个价格已经有点勉强了,我们的利润没有那么高的。
B: 好吧,成交。

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 楼主| 发表于 2015-7-1 18:12:42 | 显示全部楼层
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Reasonable
prices 合理价位

A: We're thinking of ordering fifty refrigerator. But there's one problem.
B: What's that? I thought our negotiation went very well.
A: The only problem is the price. It's not possible for us to make any sales at this price.
B: $ 1500 is almost the lowest price we can offer.
A: I'm afraid I can't agree with you there. Your price is much higher than other companies.
B: You get what you pay for, considering the high quality, our price is very reasonable.
A: I dont deny that the refrigerator is of top quality. If you could go a little lower, we'll placethe order right away.
B: Sorry, I can't give you an immediate answer for this problem, let me make talk to ourgeneral manager first.
A: All right, we'll wait for your answer.

重点讲解:
1. refrigerator:电冰箱,我们还可以说fridge
例句:A refrigerator was then a luxury. 那时候冰箱是种奢侈品。
2. place the order 定购;订购
place an order for sth. with sb. 向某人订购某物
例句:I'd like to place an order for some tea with you. 我想从贵公司订购一些茶叶。

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 楼主| 发表于 2015-7-1 18:14:16 | 显示全部楼层
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Compromise 折中

A: We're considering of ordering 200 computers,but I'm wondering about the price you'll possiblyoffer.
B: Our price will be not less than $ 5000.
A: Your price is higher than I expected. Could yougive us a little discount?
B: This is already our best price.
A: But the price is always negotiable, and youshould consider our quantity of order.
B: Well, what would you suggest?
A: Could you make it $ 4500?
B: I'm afraid that there is no room to negotiable the price. This is the best price we canquote.
A: Can we meet each other half way?
B: What do you mean?
A: Let's close the deal at $ 4800, OK?
B: You drive a hard bargain! OK, that's a deal.

重点讲解:
close the deal 完成交易,达成协议。
例句:Can we close the deal at this price? 我们就用这个价格来完成这笔买卖吧?
相关表达:make a deal 做一笔交易
例句:This big country has swallowed her pride in order to make a deal. 这个大国放下架子以求做成一笔交易。
Deal! 一言为定!

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