外贸口语一点就通：贸易对象（MP3音频+中英对照）

特仑苏

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　　△Do you think it's necessary to do export market research before exporting?
　　你认为出口以前进行市场调查有必要吗?


　　▲Yes, I think so.
　　是的，我认为有必要。


　　▲I share the same view with you.
　　我与你有同感。


　　▲Of course!
　　当然了!


　　▲Actually, it must be done.
　　事实上，这是必须做的。


　　○What's the function of international market research?
　　国际市场调研的作用是什么?


　　●The single most important cause for failure in international business is insufficientpreparation and information.
　　在国际贸易中唯一失利的重要原因是不充分的准备和信息。


　　●International market research permits the firms to take into account different environments,attitudes, and market conditions.
　　市场调研能使公司考虑不同的环境、态度和市场条件。


　　●With the development of the Internet, this research has become less complicated.
　　随着因特网的发展，这种调研已经变得不那么复杂。


　　●The search for information must always begin with an object.
　　进行信息方面的调研首先要有一个目标。


　　◆How to select a market?
　　怎样选择市场?


　　◇The exporter starts with the whole world, and with the crude statistical selection device.
　　出口商开始时选择的范围是整个世界，用的是未经分析的统计选择方法。


　　◇After he narrows down his search he looks more closely at the details.
　　他缩小调查范围以后，就会对细节更加注意。


　　◇When selecting a target market, you should concentrate on one or two markets to start with.
　　选择目标市场时，首先应该集中在一两个市场上。


　　◇Do not overlook the smaller, less obvious, perhaps less competitive markets.

　　不要忽略了较小的、不太明显的、竞争可能不太大的市场。